Most of the unit’s workers have transitioned to the new DirecTV. of content that consumers want brought to their doorstep,” Morrow said. Rather than offering a jumble of brands, all products will be marketed as DirecTV.Īt its core, DirecTV’s strategy is to return to handling “aggregation, curation and distribution.
Company research and customer surveys, he said, have shown that many consumers still want bundles of their favorite TV channels in addition to streaming services, like Netflix. Morrow believes the satellite TV business, while declining, will be around longer than some analysts have projected. “For all intents and purposes, AT&T is now out of the pay-TV space.”ĭirecTV will have a five-member board: two representatives of AT&T and two representatives of TPG, as well as Morrow, who plans to bring a different focus to DirecTV.
“Although AT&T starts with a 70% stake in DirecTV, they will likely wind down their investment over time,” said Steve Nason, research director for Addison, Texas-based consulting firm Parks Associates.
