The Los Gatos, California, company estimated that about 100 million households worldwide are watching its service for free by using the account of a friend or another family member, including 30 million in the U.S.
Pandemic-driven lockdowns that drove binge-watching have lifted, while deep-pocketed companies such as Apple and Walt Disney have created notable competition in the streaming world. The looming changes, which also include minimizing password sharing, are designed to help Netflix regain momentum lost over the past year. While current Netflix subscribers will see the new prices roll out over the next couple weeks, new subscribers will have to pay the updated fees starting Oct. Netflix is raising its subscription prices
